BRAND MARKETING &
For the past 16 years, I've created everything from comms and brand strategies for Disney to creative direction for sunscreen brand Vacation®, that's won 10 beauty awards in its first year (Vogue, GQ, Esquire, Refinery29, Byrdie). I use my blend of experience in creative, strategy, design, and left-field curiosities to create experiences that don't suck.
FREELANCE CREATIVE DIRECTOR
Created 25 new pieces of merch, two brand campaigns, 2023 campaign strategy, directed 3 photoshoots at SET ACTIVE. NYC merch sneak peak on founder's IG story lead to order quantity for drop being tripled
BRAND MARKETING & CREATIVE DIRECTION
As the first full time freelancer at Vacation®, I've worked on everything from creative direction, to brand marketing, all the way through to execution of initial brand launch and six subsequent new product launches. Since launching in April 2021 we've garnered over 200 PR mentions including 10 beauty awards (GQ, Esquire, Vogue, Refinery29, Byrdie), with our launch generating over 27M non-paid media impressions
COMMS & BRAND STRATEGY
Sourced and co-hosted a scouting strategy workshop at Disney with Julian Cole, unearthing their brand and comms strategy for one of their brands for 2020
COMMS & BRAND STRATEGY
Partnered with Julian Cole on a six Fortune 500 strategy projects (details available upon request)
BRAND & COMMS STRATEGY
Created brand, comms, creative and naming strategies for Samsung in a freelance role @ Cheil.
Rebranded and assisted in the creation of 26 strategy decks for Planning Dirty, helped grow the newsletter from 9,000 subscribers to 20,000 in 2019. Coded, designed, and co-launched Planning Dirty Academy
Created digital brand strategies for Stanford & Harvard University-affiliated programs
Produced the sold-out "Strategy LA" at Deutsch in conjunction with heads of strategy at BBH, TBWA MAL, 72andSunny & Deutsch
As we enter a new decade, I thought it’s worth sharing my collection of 1000+ old print ads I’ve scanned from Time, Sports Illustrated, Playboy, and Surfer Magazine to name a few.
Ranging from the 1960s-90s.
I hope these ads stimulate some ideas, laughs, pensive brow furrows, and grunts of utter disgust. We’ve progressed a long way since the mad men days of the 1960s, but that doesn’t mean there isn’t some gold waiting to be mined and some silver waiting to be polished.
Your place to find all the ad creative you’ll ever need, quick. Whether its display ads, TV ads or Facebook Ads, this is your rapid fire way to do competitive research on a category.
Over 500 links so far from 200+ companies that will continually updated as I pick up projects in new categories.
I'm a huge fan of random generators to break me out of visible and invisible routines and biases. I figured it would be useful to make something similar for when I get stuck in the research & insight phase of projects.
The tool randomly generates different questions and suggestions to shake things up when you hit a wall researching and unearthing insights.
A special thank you to Daniel-Jacob Santhou, Mandi Barton, Beth Kessler, Carlotta Monzani, Abhinit Agarwal and Laurel Aming'a for adding a tsunami of spurs.
"Can we think out loud and messy and try - just try - to find a thread from problem to comms idea and tactics in less than an hour and then draw it up? Will any of it make sense?
This time, we brought in Davis Ballard who provided research support (Thanks, Davis!). This is hypothetical thinking. And it's an unedited pod. If you think you can beat it, beat it!"
Special Projects & Ecomm Lead
Venice, CA (REMOTE)
As the first full time freelancer at Vacation®, I've worked on everything from creative direction, to brand marketing, all the way through to execution of initial brand launch and six subsequent new product launches. Since launching in April 2021 we've garnered over 200 PR mentions including 10 beauty awards (GQ, Esquire, Vogue, Refinery29, Byrdie), with our launch generating over 27M non-paid media impressions.
Freelance Senior Strategist
After moving back to the West Coast, I started fresh and created JUMBO as a brand to perform my freelance strategy and design projects under. Since moving back I've worked with brands ranging from Disney to Select Cannabis and spent 2019 partnering with 55-time Cannes Lion Winner, Julian Cole on strategy projects, and the creation of his Planning Dirty Academy.
Founder, Music Curator
Moving back to the West Coast after 14 years out East brought back my love for dusty soul, jazz, reggae and other sonic obscurities. The answer was creating something I could add to daily and that fit my every mood just by pressing play. I wanted something alien yet familiar, controlled yet spontaneous, out came Rainbow Jeremy FM. If you hear any vocal interludes in a German accent, that's me ;)
Co-Founder, Creative Director
What happens when three friends want to hear different music and expose new talent? They start a vinyl label. Among other things, I created the complete brand identity for Parang from the name to the logo and directed the creative for all seven sold out releases. In 2017 we secured a distribution deal with Subwax BCN, one of the premier tastemakers in the underground house & techno scene.
Co-Founder, Head of Strategy
In 2014 Google got much smarter. It went from a game of growth hacks to "content is king", Gurus NYC was our response. I co-founded Gurus NYC with a new friend who had made half a million in digital marketing before he turned 18. We combined our talents to turn Gurus NYC from an idea to a A-Z digital marketing agency that served some of the biggest names in healthcare and non-profits.
Associate Creative Director
New York, NY
After testing out the music industry I was seduced into the startup world where I was hired as an associate creative director at Factory Floor, a technology incubator in Soho. Being the youngest member of the team by over 10 years I was able to learn from co-workers who managed had campaigns for Google, Apple, Nike, Coke & Motorola while in management roles at top shops such as Ogilvy, Edelman, MTV, Time. During my time at FF I created everything from graphics to content to IOS wireframes to brand identities.
Agent, Digital Marketing & Outreach
New York, NY
My dreams of working in music came true when I was hired as a jack of all trades at talent agency World War Trading Co. While at World War Trading Co, I signed two artists, created their blog, managed their website, and distributed email marketing campaigns which reached over 100,000 music industry professionals each week.
Bachelors, Film Studies
Founder, Immersive Events
After cutting my teeth DJing, I saw an opportunity to continue my marketing, throw events, and make some money. I partnered with a local promoter to finance the parties while I managed everything else, selling tickets, promoting & branding the events and finally DJing them open to close. We grossed $60k in under four years.
Founder, PR & Outreach
Looking to soak up experience from a seasoned DJ, I founded my first company to promote interviews for an XM radio host in Boston. I edited and promoted Youtube videos gaining 1 million views for clients and helped launch Mass Movement Radio which featured guests including Kanye West, Diplo, Moby, Russell Brand, and Lady Gaga.
The Roxbury Latin School