For the past 18 years, I've dabbled in everything from creative direction for sunscreen brand Vacation, that won 10 beauty awards in its first year (Vogue, GQ, Esquire, Refinery29, Byrdie), to comms and brand strategies for Disney (and 4 Fortune 500 Brands) with 55-Time Cannes winner Julian Cole.
I use my background in creative, strategy, design, & endless left-field curiosities to weave tales of modern soul, using artistic alchemy to transmute the ordinary into extraordinary.
As the first full-time freelance employee signing on six months prior to launch, I was able to work directly with the co-founders to establish the overall creative direction of the brand affecting everything from branding, advertising creative, copy, packaging, and product design for six products (and five upcoming products), playing an important part in building it from $0 to an eight figure evalution with over 300 positive press articles in under 18 months.